Order your sections by questions, not by your data
The most common structural mistake on the internet.
Not filmed yet
The lesson is written out below. The video comes after.
You have hours, fees, locations, history, an FAQ. So you arrange the page by those categories, because that is how the information is organised in your head and in your spreadsheet.
The visitor does not arrive holding categories. They arrive holding one question. When you answer it, that answer creates the next question, and so on until they either have what they need or they leave.
So the correct section order is that chain, and it usually looks nothing like your data structure. Writing it down takes about ten minutes — literally list the questions in order — and it is the highest-leverage ten minutes in the whole build.
The one thing to keep
Each answer creates the next question. That chain is your section order.
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