Every lesson
39 lessons across 13 topics. Each one is a single idea, start to finish. Nothing depends on anything else, so start wherever you are stuck.
The Thesis
The argument the whole channel rests on: you were never scattered or undisciplined. You had more ideas than your tools could execute,…
Mindset
How to think about building now that shipping costs minutes instead of months. Mostly about unlearning rules that were true for thirty…
Claude Code
The fundamentals. What the tool actually is, how it remembers things, what vagueness costs you, and the handful of habits that separate…
AI Plugs
Lessons about the downloadable files — what a plug is, what makes a good one, and how to write your own. The…
WordPress + Claude Code
The demo. WordPress on WP Engine is what I run all day, so it is what I can show you honestly —…
Design
Why AI keeps producing ugly pages, and what actually fixes it. Giving it eyes, giving it a system, and giving it rules…
The Framework
How to design any page on purpose: the outcome, the question chain, the components, the scoreboard. The same four layers, every time.
CRM and Email
Owning your list instead of renting it. What a CRM inside WordPress costs, what it does to your site, and the plumbing…
Analytics and Search Data
Your own data first. Search Console, the demand map, and the specific reports that turn a year of guessing into a ranked…
Ads
Twelve years of ad data is an archaeology site. What to dig up, and how paid and organic stop quietly spending against…
The Answer Bar
Where websites are going. Pages exist to be found and to be true; a conversation layer exists to convert. Why the bar…
Business and Strategy
The business decisions behind the building — what a buyer is actually computing, what to say no to, and how to publish…
Practical Setup
The small settings that change how you work. Dictation, keeping a machine awake, running the whole thing from a phone on a…
🧭 The Thesis
The argument the whole channel rests on: you were never scattered or undisciplined. You…
🧠 Mindset
How to think about building now that shipping costs minutes instead of months. Mostly…
🤖 Claude Code
The fundamentals. What the tool actually is, how it remembers things, what vagueness costs…
🔌 AI Plugs
Lessons about the downloadable files — what a plug is, what makes a good…
⚙️ WordPress + Claude Code
The demo. WordPress on WP Engine is what I run all day, so it…
🎨 Design
Why AI keeps producing ugly pages, and what actually fixes it. Giving it eyes,…
📐 The Framework
How to design any page on purpose: the outcome, the question chain, the components,…
📬 CRM and Email
Owning your list instead of renting it. What a CRM inside WordPress costs, what…
📊 Analytics and Search Data
Your own data first. Search Console, the demand map, and the specific reports that…
🎯 Ads
Twelve years of ad data is an archaeology site. What to dig up, and…
💬 The Answer Bar
Where websites are going. Pages exist to be found and to be true; a…
💼 Business and Strategy
The business decisions behind the building — what a buyer is actually computing, what…
🛠️ Practical Setup