The demand map
Cross your real positions against real volume and three lists fall out.
Not filmed yet
The lesson is written out below. The video comes after.
This is one join, and it produces the most useful document in the business.
Take your actual ranking positions on one side and real search volume on the other, and cross them. Three lists fall out. Keywords where you rank eight to fifteen — small pushes, page one is in reach. Keywords with real volume where you do not rank at all — that is your build list. And keywords where you rank well and get no clicks, which is almost always a title problem, not a content problem.
What you have at the end is not a report. It is a queue, ranked by how much each item is worth, and it will keep you busy for a year.
The one thing to keep
A twelve-month roadmap in one afternoon, ranked by opportunity size.
More in Analytics and Search Data
Next to this one
Your 404 log is a content roadmap
Every URL somebody expected to exist is a free demand signal sitting in your server logs.
Analytics and Search DataConnect Search Console first, everything else second
It is free, it is your own real data, and it beats any third-party estimate for your site.