Connect Search Console first, everything else second
It is free, it is your own real data, and it beats any third-party estimate for your site.
Not filmed yet
The lesson is written out below. The video comes after.
Everyone starts with a paid keyword tool, and then wonders why the numbers never quite match reality.
They do not match because third-party volume is modelled. It is a good model, and it is genuinely useful for markets you are not in yet, but for your own site it is a guess sitting next to a fact.
Search Console is the fact. Real impressions, real positions, real clicks, on the actual queries that actually brought people to your actual pages. It is free, it takes ten minutes, and almost everything worth doing in the first year is derived from it.
The one thing to keep
Estimated volume is a model. Your impressions are a fact.
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