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SEO Lessons
Business and Strategy

Do not master fifty states β€” master fifty documents

The reframe that turned a two-year project into a weekend.

Not filmed yet

The lesson is written out below. The video comes after.

Some projects look impossible because of how they are framed, and become ordinary the moment you reframe them.

Becoming an expert in fifty different state regimes is a multi-year job and a genuinely hard one. Defining the twenty-six questions that describe any state’s regime, once, and then filling in those answers against primary sources β€” that is a different kind of work entirely. Tedious, parallelisable, and finishable.

The trick generalises. When something feels like it needs expertise you do not have, check whether it actually needs a structure you have not defined yet. Very often the expertise was only ever required because nobody wrote the questions down.

The one thing to keep

Define the questions once. Then it is an answer-filling exercise.